Branding

Branding is important because it is the memory, standard, and impression that your business leaves consumers with. As we all know first impressions last a life time! This is how Maleah’s Marketing can help,

 Experience

Experience is a combination of everything that a customer goes through while purchasing and using that brand. How does your brand make them feel?

Differentiation

Differentiation is how your brand stands out compared to your competitors. Dare to be different, it really helps.

Communication

Communication is clearly and consistently communicating your brands benefits and features to your customers. Communication is key!

 Identity and Image

Identity is how society recognizes your brands. Typical identities include a logo or slogan. Have a logo already? It is important for companies to freshen up their appeal to keep up with the constant evolving market. Image dictates what customers expect from the brand.

Positioning

Positioning is the way a product is placed in the market. This is the where, why, and who!

Brand personality

Personality just like humans, what makes us stick out or even memorable. It is certain emotional or personal qualities that we associate with a particular brand. This goes as deep as the color of your logo and the voice of your brand. We all like a little bit of personality.